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Archive for February, 2011

The Hannah Morris abuse of process case was heard today.  This was an extension to the previous half day.  The case is not yet over, and will continue again tomorrow.  It seems the police led her totally up the garden path.  They knew about her escort agency for years before she was arrested.  They had condoned her operation and had suggested that as long as to abided by some unwritten rules that she would not be in danger or arrest.  They had commented that the sooner brothels were legalised the better.

During her reporting of the incident, the police had said she was in not trouble, and  the information they required was to help investigate the criminal gang.  As soon as she divulged additional information about other premises, she was arrested and kept in the police cells for 24 hours.

Belinda Brookes Gordon attended the court case and sent a summary of the case by twitter as it happened.  Check out the feed http://twitter.com/#!/BelindaBG or look at the support she is getting from the http://twitter.com/#!/search?q=%23HMorris tag.

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PHALLIC WORSHIP

As a practising Pagan I find societies horror of the Penis rather amusing and even a little disturbing. Considering half the population have them and with out them we would not exist as a species it is just a little weird that images of the Penis, especially an erect Penis are considered so dangerous for public morality that they are banned.

Any man who shows a flaccid penis in pubic never mind an erect one is likely to be charged with at least indecency and labelled a pervert and probably placed on some offenders register. How did we get to this ridiculous position?

Society has indoctrinated us all to be ashamed of our bodies which is very unhealthy. It is of course a reflection of a damaged collective psyche resulting from centuries of monotheistic indoctrination that human sexuality was something to be feared. The penis of course as the the most potent symbol of sexual pleasure was especially feared and banned.

In the past some strands of Christianity (and even some strands of Islam) have celebrated human sexuality as something joyful and sacred but have suffered for doing so at the hands of what became orthodoxy. Within Christianity for example early forms of Christian Gnosticism celebrated human sexuality as a something sacred in ways not dissimilar to our Pagan ancestors. They were of course horribly persecuted for doing so.

Before monotheism in its various guises forced itself upon humanity erect penises were understood to be a symbol of the divine and were to be found everywhere. The penis as an image blessing humanity was to be found in homes and temples and public buildings through out the world. (penis images as a blessing are still to be found in some parts of the world).

This book published privately in 1880 is a fascinating study of the penis as an object of devotion. It is interesting not only for its subject but also as a reflection of social attitudes toward that subject. Discussing the male penis as an object of worship was once considered so shocking that it was deemed only suitable for private distribution among members of society able to cope with such a shocking and unchristian subject. At least that attitude has changed, if only a little.

I have made it available on harlots because it is a fascinating read for those interested in sacred sexuality and because I believe that we as a society need to rediscover again the pleasure that our bodies give us and also to rediscover the spiritual and healing power of sex rather than always understanding sex as something dirty and shameful and even harmful.
I believe that we need to stop fearing what is normal and healthy. As a Pagan my religion is a fertility religion and my body and the bodies of my fellow humans are a joy and not something to be ashamed of or feared.

Enjoy reading this fascinating book.

Phallic Worship (The Masculine Cross) http://d1.scribdassets.com/ScribdViewer.swf?document_id=3014888&access_key=key-oe9gubclm32thqr6r79&page=1&viewMode=list

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MOTHERS MARCH 12th MARCH

Dear Friends,

We are sponsoring an exciting Mothers March on Saturday 12 March, and very much hope you will join us on it. The March will be followed by a Speak Out (please see leaflet below).

This is a brilliant chance for us as sex workers to get some recognition for being carers, even if we can’t be public. Over 70% of prostitute women are mothers, mostly single mothers, doing what we can to survive and give our children a better chance in life. We are also grandmothers, sisters, daughters, aunties, partners . . . supporting families and whole communities. When do we hear that in the media?

We get no credit for our work, we are invisible. Unless of course we’ve been raided, arrested, jailed or murdered. The best known sex workers are those who have been exposed in the media or murdered by a serial killer. We can’t even report attacks without risking arrest.

As the cuts bite, there is less help with housing, debt, childcare, or any of the resources we may need to escape violence. More women are being driven into the sex industry. How else are we to support kids through school now EMA is gone and other benefits are being slashed? Why the surprise if some asylum seekers who have been left destitute or forced to live on vouchers turn tricks for a fiver, or some students do lap dancing to pay university fees?

Instead of being offered protection and support, we are witch-hunted by politicians and even some feminists who earn comfy wages lecturing us about changing our ways.

If you are as outraged about this as we are, please join us on the Mothers March. Together with other mothers from all walks of life we can have an impact and demand that all the caring work we do should be recognised and paid for. If we won that money many of us wouldn’t have ended up in the sex industry or we would have been able to leave if we wanted to.

If you can’t march, please send a message of support, a donation towards organising costs, write a letter to your local paper . . . There are many ways to be involved.

Best wishes,

Cari Mitchell

Why we’ll be marching:

“Most of the women that I meet on the street are there to keep their families together and their children out of care. They go out for an hour and make enough money to pay a bill. We are not ready to stay in bed and survive on bread and jam. Personally I feel I deserve more and so does my daughter. What I do is not dishonest. It is hard work.” Jenny, street worker

“What I want is a little recognition. I’m not asking for the hundreds they pay a stranger to do my job as a mother. Just a little of that money would have made my life and my daughter’s life much easier.” Mandy, street worker

“We are all mothers working in this place. Don’t talk to me about ‘my country’. What kind of country is it that forces mothers into prostitution to keep our kids safe? My son was nearly snatched off the street by a gang. He was saved by a passer-by. I never went home again. I moved area, found another flat and went on the game to cover the rent.”

“I’m marching for safety. We get raped and beaten and then the police tell us that if we don’t like it we should stay home. If we do report an attack, more often than not we are arrested for prostitution while our attackers go free.”

“About a year ago I was determined to get out. I got a cleaning job but it only just covered what I had to pay for someone to look after my daughter. I would have had to work two jobs to have enough to support us. This job can destroy you. But other jobs destroy you just as good.”

“I was 18 and pregnant when I started working as a maid. The father of my baby wasn’t around and I was very hard up. I thought it wouldn’t be forever. My job was to look out for the girl and make sure she was safe. After a few months the police raided. They told me if I didn’t give them information I would be charged with brothel-keeping. I had no information to give. That conviction has ruined my life. I have tried for all kinds of jobs since then and it has always come up.”

“I am a mother. I was raided for working collectively with other women. How else could we work safely? The jury sided with me and I was found not guilty. But now I am forced to work alone or I’ll be arrested again. Why put us at risk?”

“Making us illegal doesn’t stop prostitution. It merely makes us vulnerable to psychopaths. The police take advantage, they raid us and seize all our money and assets. Some of it they just steal, it’s never accounted for. Many are also clients. Some of them don’t agree with the laws but they don’t speak out.”

International Women’s Week & Mothering Sunday

MOTHERS MARCH
Sat 12 March 2011 w All welcome
London: 12 noon Trafalgar Sq, 2pm speak-out: call for venue
Invest in caring not killing
For Everyone’s
SURVIVAL
& WELFARE
End Cuts, Poverty & Discrimination
WOMEN, MEN, YOUNG, OLD BRING YOUR DEMANDS!

Why a Mothers March? Because:
· Mothers produce and care for the world’s people, while brutal market forces destroy us and our planet.
· Mothers’ basic contribution to survival and welfare is unrecognised and unpaid.
· Governments invest in weapons of war, banks and corporations. Feeding, housing, health, support, education, the environment – they couldn’t care less.
· Our young people are victimised for defending everyone’s right to education.
· Everywhere people are risking their lives to bring change – from Palestine to Egypt, from Haiti to Colombia, from Kashmir to Congo and Nigeria …

Why march with us? Because:
· Many of us do caring work, whether we’re mothers or not.
· We’re all being robbed of benefits and services our labour and taxes paid for.
· We’re thrown out of jobs or made to work for less.
· Mothers can help bring together all who stand for life, against war and exploitation.
· Everyone’s contribution and struggle must be counted and supported.
· Fathers, sons, brothers, partners . . . it’s time to show your support.

Mothers March in Guyana, India, Peru, the US.
ASK ORGANISATIONS TO ENDORSE THE MARCH

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I hope that most people who know me or who read this blog will appreciate that I am the last person to want to censor anything. I dislike censorship with a passion. As a gay man I am more than happy to accept the odd amusing remark, even sometimes rude remarks aimed at homosexuals if in the right context. I am not overly very fond of the politically correct lobby.
Having said all of this I was shocked by this advert for Lager. It is so blatantly homophobic. I can imagine children who are gay being deeply upset at the homophobia displayed as humour in this advert. It incites homophobia and justifies the crass remarks that perhaps passes as humour among some young men desperate to prove their heterosexuality. Can you imagine this advert being allowed if it were poking fun at black men, or Muslims or any ethnic community?

The advert is here. I have made an official complaint for the first time in my life to the advertising standards authority. I hope others will do the same. You can register a complaint

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February 13th, 2011 Press Release
IUSW response to Tory MSP comment – was rape victim a prostitute?
The International Union of Sex Workers
Sunday 13th Feb 2011 Immediate Release

TEXT BEGINS
I write as an activist with the International Union of Sex Workers, an organisation of people who work in the sex industry. Like many others, we deplore Bill Aitken’s comments. However, the idea that a woman’s consent to sex counts for less if she has sex for money is a common one – it is shared by those who campaign for criminalisation of sex workers’ clients. The ideology that buying sex is violence by men against women is often presented as the feminist viewpoint on prostitution, and the criminalisation of purchase (the “Swedish” model) presented as the solution. One of the most ardently advocated feminist principles is that “no means no”. Ironically, according to some feminists, for sex workers, “yes” cannot mean “yes”. Until our consent is treated with the same respect as that of any other woman, attitudes like Bill Aitken’s will continue.

The violence sex workers experience is often used by those oppose prostitution itself as an argument for our eradication. But a project in Liverpool shows what can be done if the authorities listen to us when we talk about violence. Working with a specialist Independent Sexual Violence Advisor based at the Armistead project, police prioritise protection rather than prosecution. Using a “hate crime” model, they achieve a 90% conviction rate for crimes of violence against street sex workers, and a 68% conviction rate for rape.
Policies that solve problems are based in reality and on evidence, not ideology.
TEXT ENDS
——-
The International Union of Sex Workers:
For our human, civil and labour rights. For our inclusion and decriminalisation.
For freedom to choose and respect for those choices, including the absolute right to say no.
For the full protection of the law. For everyone in the sex industry.
ONLY RIGHTS WILL STOP THE WRONGS.

ARTICLE AS REPORTED IN

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I was made aware of his article in the Guardian on Students paying their college fees by Lap Dancing on the face book site SAVE HACKNEY’S STRIP VENUES
You can read the full article with links “HERE”

What I liked was that the dancers being interviewed did not want to be described as a sex worker. Erotic dance is erotic but it is not selling sex. This is why it is wrong for the government to allow local councils to force lap dancing and strip venues to register as sex encounter establishments which requires a special license which is likely to be declined. The campaign against the closure of adult venues goes on and is gathering strength all the time. It is essential, vital even for our society that people stand up against those in authority who want to decide for you what you can see or do as a consenting adult.

Student by day … lap-dancer by night It doesn’t clash with lectures and pays up to £300 a night. Rowenna Davis talks to students who are funding their studies by lap-dancing

Rowenna Davis The Guardian, Tuesday 15 February 2011 Article history
Of the lap-dancers by surveyed recently by Leeds University one in three were working to fund education. Photograph: Anna Gordon

Joy Nilsson is a student protester, but not as we know it. She has just started an MSc at a London university. Today she is bundled up in a puffa jacket and a fluorescent waistcoat outside Hackney Town Hall, marching along with a group carrying signs and shouting through megaphones. But this protest is not about tuition fees or higher education funding cuts. These women are here to oppose a plan to clamp down on east London’s menagerie of strip and lap-dancing clubs. If the plan goes through, Nilsson says she will struggle to be able to pay for her postgraduate course, because she is funding it with her job as a professional lap-dancer.

“If they close the clubs many women will drop out of higher education,” she says. “I don’t want to owe £50,000 when I graduate, and I know other women feel the same. I love my job and I’m very proud of what I do – it fits perfectly with my studying, it’s very flexible and you get your money up front. What other jobs give you that kind of freedom?”

Lap-dancing for degrees is becoming a common phenomenon. A recent study of over 200 lap-dancers carried out by Leeds University found that one in three of those surveyed were working to fund education. The majority of these were younger women, with 14% working to fund undergraduate study; 6% were on postgraduate courses and 4% in further education. At a time when fees are about to increase, there is widespread expectation that more women will turn to this industry to fund their studies.

Patricia Barnes is one example. A 19-year-old in her first year at Southampton Solent University, she started dancing at a local club, Aqua Lounge, to pay off debts that started mounting when her student loan arrived three months late. With no space available in over-subscribed student halls, Barnes rented a shared house in the private sector, which cost a good deal more. She maxed out her overdraft and credit card in the process. Her mother had already got into debt trying to help her, and Barnes says there was no way she could ask for more. Now when her mum asks where she’s getting her money, Barnes simply tells her she’s working part time for a communications company.

“No one wants to see their kids doing it, but I know why I’m here,” she says. “In my last job I wasn’t guaranteed £20 for three hours; here I could make £200. I’ve paid back the deposit on my house, started paying back my credit card and kept up with my rent. I can make my rent in three days here. Without that I’d still be in a lot of debt.”

Good money

Barnes says she got into dancing during a night out. She and some friends went into the club for fun, and got talking to one of the dancers. When her eyes widened after hearing that it was possible to make £300 a night, the dancer said they were looking for more women, and introduced her to the manager.

“I had to audition on a client in the club, but I practised on one of the girls beforehand. She gave me some tips, like doing more floor work. You have to be completely naked. That was the worst part – getting comfortable with everything. I practised on my housemates, too, after a few drinks – I figured if I could do it for them it was OK. I was embarrassed at first, but that went away. The girls are great, and my manager is excellent.”

Barnes has mixed feelings about what she is doing. “At work I’m proud of dancing, but out of work I feel a bit ashamed,” she says. “People can judge you – it’s the picture it paints: she’s a stripper so she’s a slag … I haven’t told anyone apart from my best friends, and my mum’s religious so I definitely wouldn’ t tell her.”

The club’s manager, Vicki Andrews, also paid her way though university as a dancer, working for eight years before she opened Aqua Lounge in 2005. Now she says she’s in a position to provide opportunities for others, and would give priority to students looking for work. “We’ve had a lot of inquiries from younger girls since the [student] protests started,” she says. “From 18-year-olds who think they’ll be off to study soon and they need to do something to help fund it. Some are worried about paying for accommodation, and many parents are not in a position to help. We rarely turn anyone down, but if we reached saturation point I would prioritise those who felt most hard pushed trying to fund their education.”

In the research study by Leeds, most women worked between two and four eight-hour shifts a week, and the average earni ngs were £232. However, there was huge variation between clubs, reflecting the diversity of work available. While Barnes generally makes £60-£80 a night to help fund her degree dancing privately for individual clients in her underwear, Nilsson can often earn up to £200 a night for her MSc by putting on collective shows for large audiences in a strip club that offers something much closer to burlesque entertainment.

Three quarters of all the dancers surveyed reported good job satisfaction, but interviews took place only in clubs where open access to staff had been granted by the management, so a high rate of satisfaction could be expected.

“Dancing is a strategy,” says Dr Kate Hardy, who helped to undertake the research led by Dr Teela Sanders on behalf of the Economic and Social Research Council. “A large proportion of the women we spoke to were dancing to continue education or to balance inconsistent work, often in the creative arts. Most saw it as a bit of fun because it wasn’t for ever – after studying, the idea is to move and get a graduate job. The money isn’t easy, but 80% of the women said they liked the work because they earned more than in other jobs and 88% said that they liked the flexibility – there’s no need for them to go in when exams or essays are due in.”

The hours mean that students are able to lead something of a double life, engaging with lectures and studies during the day and working evening shifts late into the night. “I don’t think anyone has any idea what I do,” says Nilsson with a smile. “Sometimes I go to lectures with a bag full of kinky outfits so I can go straight to work. During the day I don’t even wear any make-up. It just shows that you never know.”

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*** Fridays 18th.  This case has been delayed until Wednesday/Thursday.  Please check back.  ***

The ECP has issued this statement re Ms Morris. Ms Morris reported an attack by criminals upon a flat where women represented by her worked. The women were threatened with quite awful violence. The police however instead of pursuing the criminals decided to target and prosecute Ms Morris. Reported on Harlots “HERE”.

Abuse of Process case is adjourned to Monday 21 February 10am Guildford Crown Court

Ms Morris says “I would like to thank everyone who gave their support, either in body or spirit, for my court case on 4 February. It is gratefully appreciated. This is a harrowing time for my family and I, but we are strengthened by knowing that people’s thoughts are with us.

The case has been adjourned till 21 February, if anybody would like to attend court you’d be very welcome as we hope to put forward a strong united front.”

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Shelly Stoops.

I am very pleased to post two short films featuring Shelly Stoops from the Liverpool Armistead Street project. The films are short excerpts from a week long series by ITV Granada television called hidden lives. The series looked at aspects of the sex industry in that area of the UK.

One of the films features an interview with Hazel Blears who as a Labour MP and minister in the last Labour government shares some of the responsibility for the ill thought out changes to the law on prostitution introduced in the Policing and crime Bill 2010. She was also a labour MP and minister for ever tarnished by the “expenses scandal”.. Noticeably she seems to still manage to take the moral high ground despite her own less than scandal free past. Her claims to not want to normalise prostitution and her dislike of the term sex work reveals so much about the hypocrisy and double standards that prevail in the so called liberal ruling class. The safety of women and men who work in the sex industry (or any industry) should be the priority of any decent person regardless of how icky they may feel personally about that work. Not for Hazel Blears and her kind however.

The films spotlights street work which Shelly points out represents the minority of sex work, something Hazel Blears ignores. The street workers who did appear however were very brave to do so. If only some of the more mainstream sex workers were as brave and as willing to get involved it would make our collective struggle for rights much easier and help to challenge the media’s obsession with caricaturing all sex workers as people with social problems. It was also interesting how Blears picked up on the negative response from the woman working in the brothel when asked if she wanted her children to work in this industry. Perhaps her reluctance for her children to be in the sex industry was not the work but rather the social stigma encouraged by the criminalisation of so much of our industry and the resulting sleaziness and danger. Hazel Blears responses illustrate how successive governments are happy to discriminate against (government own estimates) eighty thousand sex workers, to place them in danger and to deny them basic human rights, just because they feel uncomfortable about our work. UK justice has a long way to go I fear.

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Thanks to a friend who brought this to me attention.

Think back to 2008 an the following news story hit the press, fueling the sex trafficking stories, and setting the scene for the Labour Government to bring in anti sex work laws.

The special report by award winning journalist Chris Rogers also ran on ITV’s News at 10 and on CNN in 2008, as well as in the Daily Mail Night and Day magazine – detailing how they had managed to buy a 14-year-old from sex slave traders at a petrol station in Iasi, a town in north eastern Romania.

She actually was 25 years, old and a known Romanian sex worker Monica Ghinga.  I am not sure why this has hit the news, this piece of information was available back in 2008 on the  Guardian Website of all places.

Recently this story has been mentioned on Melon Farmers, the Austrian Times and numerous other websites through the world.

I post this some what in puzzlement, why has this old piece of news suddenly appeared again?  Seems that it has been commented on in the Romania papers recently. Monica has recently been charged with prostitution in Romania after a three year investigation, and is introduced in their papers as Prostitute CNN.

I post it as a couple of warnings.

  • Trafficking does happen, and children are trafficked.  As an industry we must do all we can do to stamp it out.  Report it where we see it.
  • Be careful of believing all you read and hear in the media, especially from investigative journalism.  These guys from ITV were asking for under aged  trafficked women, and were sold a lie.  Some would say sex work is selling a fantasy or lie.   These journalists would do well in reading Elizabeth Pisani’s book, The Wisdom of Whores.  Elizabeth worked for UNAIDS, in many third world countries.  She worked amongst the sex workers in these countries, interviewing them and conducting surveys about their sex work, drug taking and HIV status.  It goes into great detail on the difficulty she and the team she worked with went into validating their data.   The book is easy to read but revealing.

Quote from the police interview.

PO: Did they say what kind of girl they were looking for?

GM: Yes, under age. I pretended to be 14 at the beginning, then I said I was 16.

PO: How old are you actually?

GM: I am 25.

One of the many quotes in Pisani’s book about questioning and what can go wrong.

Now think of it from the other side of the clipboard. Al comes up to you with his melting smile and asks if he can have a few minutes of your time. You melt. You’ve seen him around, in his Rainbow T-shirt, and you know he carries a bag from which condoms and lubricant magically appear. Like pretty much every guy in Prego, you know perfectly well that you should be using condoms when you have anal sex. And you do, most of the time. Well, sometimes. Anyway, you always mean to. And you know Al wants you to. So when he comes to asking you whether you used a condom the last time you had sex, you say yes. Because after all, if you had had one handy, you probably would have used it.

The tell-the-interviewer-what-you-think-they-want-to-hear lie is so common that it has a name in the epi-jargon: ‘desirability bias’.

There is one quote I must give from that book which is so revealing how rumours can start, and which could so easily turn into fact.

A couple of months later, I was back in Dili. The day after I arrived, I spoke to Tim. ‘Oh, are you still interested in trafficking?’ he asked, almost casually. ‘I’ve had a report of three Chinese girls trafficked in. They say the trafficker was a UN staffer.’ Good story! I was a bit surprised they were Chinese – in this part of the world ‘trafficking’ is a word more often associated with Vietnamese or Javanese women. But there may be a growing taste for Chinese women. Those three Chinese hookers I was chatting to at the airport yesterday, for example …

Hang on a minute. When did this happen, Tim? ‘Just yesterday.’ And the UN staffer, who was that? ‘Some white woman. We haven’t been able to identify her yet. She was taking care of all of their paperwork.’

So there it was. The girls had been on the same flight as me. From their clothes, their hair, their make-up, I’d guessed they were on the game. Never one to skip an opportunity to keep up with the industry, I sidled up to them in the chaotic immigration queue and dusted off my Chinese small-talk. I found out that a local businessman was offering girls three-month stints selling sex to the Chinese community in Dili. ‘We were really lucky to get in,’ said one girl. They got the nod from a friend who had done the run six months earlier. ‘She bought a car when she got home.’ Admiration all round. I helped them fill in their forms and promised to visit them soon at the restaurant where they would be based.

Now I was a sex trafficker.

The fact is, most women sell sex for the same reason that people flip burgers in McDonald’s, clean other people’s toilets, hack coal out of a mine or do any number of other poorly paid, unpleasant and sometimes dangerous jobs. To make money.

Sometimes quite good money. A sex worker usually earns quite a bit more than a woman making sports shoes or jogging outfits in a factory. Granted, it is not nice work. You sit around in dark, sweaty, airless rooms with the doof-doof background noise thudding in your ears, being leered over by some guy who has more power than you. That’s in the factory. In the brothel, it’s more or less the same, except that you take your clothes off and allow the leering to go further. The other difference, of course, is the pay packet. In the factory you earn 19 cents an hour. In the brothel your take-home pay averages about US$3.15 an hour. Two horrid jobs; one pays sixteen times more than the other

 

 

 

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Has anyone any thoughts on how the ASA remit to websites affect the adult services industry?  Any thoughts?  Will advertising have to be decent with no nudity?  Will escort agencies have to ensure their sites are truthful?  Will the client be able to complain to the ASA where the pictures of an escort have been excessively photo shopped, or switched with another escort?

From March 1st, the ASA’s online remit will be extended to cover marketing communications on organisations’ own websites and in other non-paid-for space under their control. The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) will apply in full to marketing messages online, including the rules relating to misleading advertising, social responsibility and the protection of children.

This significant development in advertising regulation is good news for both consumer and business protection as it will ensure the same high standards as in other media. It will cover:

  • Advertisers’ own marketing messages on their own websites, regardless of sector, type of businesses or size of organisation
  • Marketing communications in other non-paid-for space under the advertiser’s control, such as social networking sites like Facebook and Twitter.

The advertising does not apply to classified adverts It does not matter whether the site is a .co.uk and com, hosted in the uk or abroad.

The penalties for not complying are these

Sanctions

We already know that if a marketing communication is considered in breach of the Advertising Codes, the vast majority of marketers willingly undertake to amend or withdraw the marketing communication. If they refuse, CAP’s present sanctions are very effective at gaining compliance and these will apply to the new remit. However to strengthen CAP’s ability to secure compliance on websites and in other non-paid-for space online under the advertiser’s control, CAP’s member bodies have agreed new sanctions:

  • Providing details of an advertiser and the non-compliant marketing communication on a special part of the ASA website.
  • Removal of paid-for search advertising – ads that link to the page hosting the non-compliant marketing communication may be removed with the agreement of the search engines.
  • ASA paid-for search advertisements – the ASA could place advertisements online highlighting an advertiser’s continued non-compliance.

Funding

The industry has agreed to apply the standard 0.1% levy on paid-for advertisements appearing on internet search engines through media and search agencies. This is an extension of the existing funding mechanism in other media that pays for the ASA and it will be supplemented initially with seed capital from Google.

As GOOGLE is paying for this though seed capital and a 0.1% levy on the search engine paid for listings, the threat of removing you from search engine results needs to be taken seriously.

There is very little advice on the ASA site for sex work, I found this and an article entitled Trafficking assoicated with newspaper classified adverts.
A section I found on an advice page regarding decency in existing none web based ads.

Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.

The ASA receives many complaints about the use of sex in advertising. Those uses include implicit or explicit references to sexual intercourse, gratuitous images or innuendo or sexual stereotyping.

Many complaints are about the depiction of women and the acceptability of the ad will depend on several factors including: the product advertised, the way in which the woman is depicted, the choice of medium, the target audience, the tone of the ad and the impression created. In the last few years, the ASA seems to have been more relaxed about marcoms featuring the gratuitous use of nude or semi-nude men or women. But marketers should remember that unjustified nudity can be perceived as sexist and can cause serious or widespread offence, especially in untargeted media or if combined with innuendo. For example, a poster, showing a woman’s bottom in a thong, with the headline “Attention seekers … you don’t need to go this far to stand out from the crowd” was acknowledged as being irrelevant to the product but considered unlikely to offend (Evolution Graphics Ltd, 19 December 2007). But a poster, for a lap dancing club, that showed a woman in her underwear kneeling on the floor and holding a foaming bottle of champagne was considered to have caused offence because of the allusion to oral sex (Grace of Brighton, 6 February 2008).

One way to minimize the risk of nudity offending is if it is relevant to the advertised product: if it is, the ASA is less likely to uphold complaints; toiletries and lingerie are good examples of products for which nudity is likely to be acceptable. Marketers should not take that to mean all risqué ads for those types of products will be acceptable. One marketer found that its sexually charged ad was considered pornographic and degrading to women (Agent Provocateur, 11 February 2004).

Marketers should take care not to depict women in demeaning, subservient, exploitative, degrading or humiliating ways because such approaches are likely to cause serious or widespread offence . For example, the ASA upheld complaints about an ad, for an adult TV channel, that featured a woman in underwear in various positions with strings attached to her hands and feet. The ASA considered images of women as a puppet controlled by men was likely to be seen as offensive and demeaning to women (Playboy TV, 28 July 2004 and 18 August 2004). In 2007, the ASA received complaints about a direct mailing that stated “You’d employ her to pull a few pints … and a few new customers. Wouldn’t you? BUT NOT TO DO YOUR ACCOUNTS!” beside a photograph of a young woman, with her breasts partly exposed. The ASA considered that the ad was likely to cause serious offence (Licensed Trade Accountants, 2 May 2007).

Innuendo that is intended to be light-hearted can be acceptable but degrading language or visuals can offend (Universal Cycles plc, 26 November 2003, described a provocative-looking woman as an ”office bike” and Cannondale Europe BV, 24 September 2003, seemed to link women to the claim “Test ride and then decide”). Innuendo that is vulgar, especially in untargeted media, is likely to generate complaints (Universal Cycles plc, 26 November 2003, showed provocative-looking women asking “would you like to go down on me?”. Bikelab, 25 August 2004, also used vulgar innuendo that the ASA considered breached the Code. The ad, for a bike, claimed “… this baby’s got 5” in the rear and is hungry for marathon riding sessions. She craves stiffness and loves to get down and dirty as long as she gets a good lubing after … she loves to be abused so give her all the spanking she deserves …”). A poster campaign that referred to well-endowed men, ejaculation and S&M sex was considered offensive (Halewood International, 16 June 2004).

Marketers should be extremely careful before condoning sexual violence (Nokia UK Ltd, 3 March 2004 (complaints 2 and 6)). See ‘Sexual Violence’.

Overtly sexual themes or sexually explicit visuals can offend, especially if the choice of medium means that the marcom is seen by people outside the target market. A good example is a Gucci ad that appeared in women’s style press and showed a man kneeling at the feet of a woman who had lowered her underwear to reveal pubic hair in the shape of ‘G’. The ASA considered that the ad was unlikely to offend because it had been carefully targeted and was so stylised it was not sexually explicit; the decision might have been different if the choice of media was not so selective (Gucci, 26 February 2003). Similarly, an ad in Ride magazine showed a woman’s bottom in a pink thong. Although the complainant thought the ad was sexist, the ASA considered the ad was unlikely to offend readers (DK Motorcycle Group, 19 December 2008). But an ad, in the Sun’s TV listings magazine, for mobile phone wallpaper, vide games and ringtones was found to have breached the Code because it included images and captions considered unsuitable for a page likely to be scrutinized by children (Red Circle Technologies Ltd, 7 November 2007).

Depictions or allusions to sexual intercourse, masturbation or oral sex can offend, especially if irrelevant to the product, too explicit or poorly targeted For example, a poster that showed a female plumber kneeling in front of a radiator and the claim “grinding, banging, stripping, spreading, screwing, sucking … job done” was considered offensive (Balloo Hire Centre, 22 November 2006). As was a poster, for a lap dancing club, that showed a woman kneeling over a frothing bottle of champagne (Grace of Brighton, 6 February 2008). But humour seems to sometimes get marketers off the hook. In 2007, the ASA did not uphold a complaint about a poster that advertised the opening of a new lingerie store and was headlined “Making Devon Cream” (Ann Summers Ltd, 29 August 2007).

Sexual stereotyping, whether men or women, can cause offence (The Creative Circle, 26 May 2004, and Lormar Ltd, 7 July 2004). A Mazda ad suggesting that an elderly woman had given unreliable directions was not considered to be sexist (Mazda Motors (UK) Ltd, 30 August 2006). See ‘Taste and Decency: Stereotypes’.

Finally, references to homosexuals need to be handled with care. Although society is more relaxed about the depiction of gay sex, ads that have used, for example, gratuitous lesbian overtones to titillate and attract attention have breached the Code (Checkit UK Ltd, 17 October 2007). Of course, marketers are not prohibited from using homosexual imagery, especially if it is relevant. And ASA rulings seem to indicate that playful portrayals of gays are acceptable but derogatory terms such as ”fruit” are not.

Because it is often difficult to judge whether ads are likely to offend, and because that can sometimes change quite quickly, the Copy Advice team is always happy to give advice on potentially offensive ads.

On Trafficking and newspaper ads.

Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.

Concern is growing that many advertisements for escort agencies, saunas and massage parlours are, in fact, advertising brothels where illegally trafficked women are being forced into prostitution. Many of those ads appear in the personal or classified sections of local or regional newspapers.

Private classified advertising is not regulated by the ASA, which cannot therefore stop those types of ad from appearing. Business classified ads, on the other hand, are within the ASA’s remit and could be investigated if a complaint was received. The ASA will consider only the content and context of the ad and cannot investigate or make judgments about the business or service that lies behind the ad. In other words, the ASA cannot comment on the legality or otherwise of a business or service.

All marketers are obliged to ensure their marcoms are legal, incite no one to break the law, are prepared with a sense of responsibility to consumers and to society and avoid causing offence. Irrespective of the legitimacy of the business, explicit images of naked or semi-naked women might offend as might claims that are disrespectful to women. Claims that allude to young or vulnerable women, especially those from Eastern Europe might be seen as socially irresponsible. For example, claims such as “Fresh New Girls Every Week” or “Hot, Young Babes – All Nationalities Daily” are almost certainly a problem.

Many legitimate businesses offer agency, sauna or massage services and the ASA distinguishes between the offence caused by advertising and that caused by the product. Claims such as, “Come in for a deluxe massage”, “Spend an evening with the Valley’s best escorts”, “Saunas – Men Only” or “Visit Saucy’s Escort Agency” are unlikely to breach the Code.

Both CAP and the ASA are keen to ensure that legitimate businesses may trade and advertise if they do so legally, decently, honestly, truthfully, fairly and responsibly.

Publishers and media owners should be aware of the concern and should use their discretion when accepting ads for services that could involve enforced prostitution.

 

Take a look at the ASA website and associated advice websites.  Maybe we should be looking for an industry presentation.

 

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