It was quite a shock to read that the Daily Sport and Sunday Sport has today gone into liquidation. Infamous for its sexual content and often outrageous headlines the sport epitomised Britain’s white van driver, heterosexual boys will be naughty boys culture and was filled with advertisements offering the services of working women and some men all across Britain.
Although aimed at the lower end of the sex market with many women working in brothels offering sexual services very cheaply the sport never the less catered for a huge market.
The Sport claim that business was hit badly during the severe weather in the UK over the Christmas period. Certainly it was a very quiet time for everyone in the sex business all over the UK. The question now however is where are all those who presently advertise in the Sport going to turn. Prices were not cheap to advertise and the revenue from advertising must have been substantial. Where will this money go now? An opportunity for someone to take advantage of a new gap in the market I guess.
Of course there will be the usual snobs who will applaud the end of a newspaper that offered endless ammunition to deride and to poke fun at. The point remains however that the Sport catered for a market, often very humorously. There is also the sad fact that a lot of people lost their jobs today and that is not good.